As was expected, Apple has introduced an updated Apple TV offering support for 1080P video at “The New iPad” conference yesterday. Don’t be confused! It is still that small set-top box. The difference is that Apple has updated its user interface: with icon-based category buttons and large billboard-style artwork for content.
To our joy, the new Apple TV maintains the same $99 price tag as its predecessor and the pre-order is available today! The new Apple TV will be launched on March 16th.
Apple’s senior vice president of Worldwide Marketing, Philip Schiller said: “People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV. Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”
Simultaneously, Apple’s iCloud services have also been updated in order to support 1080P video, running on any device connected to the Apple TV to play their favorite videos.